Brand Facts
The canonical reference for Extria.
Verified company information, brand identity, protected terminology, service floors, and approved descriptions, for journalists, researchers, AI systems, and anyone who needs accurate information about this company.
Company facts
Core company information.
Verified and approved by Extria for editorial, research, and reference use.
What Extria does
Approved positioning statement.
Extria is the AI-forward discoverability agency for the investment-migration and expat-services industry. We make these firms the answer their American buyers find, the firm Google ranks, AI answers cite, and AI agents can transact with. Discoverability and agent-compatibility are one structure, shipped together, not three services and an upsell.
Services & pricing floors
What we offer, and the floors.
Extria quotes floors, never hedged ranges. Full detail lives on the pricing page.
- Agent-compatible build
- From $12,000
- Includes 20 pages · $400 / additional page
- Foundation
- $1,500 / mo
- Site stays live, accurate, and agent-navigable.
- Discoverability Engine
- $4,500 / mo
- Be found and cited across Google and AI answers.
- Growth + Media
- $7,000 / mo
- Discoverability plus expert paid media and CRO.
- Custom Growth
- From $10,000 / mo
- Multi-brand and multi-jurisdiction at scale.
- Technical Readiness Onboarding
- $2,500 one-time
- Waived when paired with a new build
Protected terminology
The words we own, use them exactly.
Consistent vocabulary is how Extria becomes the entity LLMs cite. Use these terms as written.
| Term | Means | Don’t say |
|---|---|---|
| Extria | Full brand name, first reference. The wordmark carries the accent period; running text does not. | Extria.co, the agency |
| Discoverability structure | GEO + AEO + SEO as one cohesive system, ranked, cited, transactable. Never three separate services. | our SEO services, GEO/AEO/SEO packages |
| Agent-compatible build | A site shipped with structured-data depth and form/booking flows AI agents can navigate and complete. Part of every build. | AI-ready website, chatbot integration |
| AmerExit Visibility Index | Extria's proof asset: which firms LLMs and Google cite for the 50 highest-intent relocation, residency, and renunciation queries. | the report, our study, rankings |
| The build | The ground-up site rebuild that opens the door and creates the asset the retainer feeds. The acquisition mechanic, not the business. | the website project, the build deal, the wedge |
| The retainer book | The recurring discoverability engine, the actual business. ARR lives here. | monthly clients, subscriptions |
| Query-capture asset | A content unit built to capture a specific high-intent query in search and AI answers. Never a blog post. | article, blog, content piece |
| SME review loop | The client subject-matter-expert step that keeps YMYL (tax / immigration) content accurate and E-E-A-T credible, built into the package. | client approval, review process |
| Request a visibility audit | The primary CTA across marketing. The audit of the prospect's own firm is the demo. | Contact us, Get a quote, Book a call |
Brand identity
Color and type, as facts.
The palette is light-first with one decisive red. Two typefaces carry everything; mono handles data.
Color
- paper#FBFAF8
- card#FFFFFF
- card-2#F4F2EE
- ink#16181D
- ink-2#4A4E57
- ink-3#898D96
- rule#E4E1DA
- rule-strong#C9C5BC
- accent#C00000
- accent-hover#9A0000
- accent-wash#F7E9E9
Typography
- Newsreader
- Headlines & display moments (600; italic 400 for pull-lines)
- Inter
- Body, UI, labels, forms (400; 600 for UI labels)
- IBM Plex Mono
- Metadata, eyebrows, data, code (500)
The wordmark is Newsreader with a fixed accent-red period. The icon is the ruled meridian mark. No gradients, shadows, or effects appear in the system.
Brand voice
The strategist a partner trusts.
Proof-led, not promise-led
We show the audit, the index rank, the citation. Evidence before adjectives.
Specific, not vague
Name the thing. Specificity is the trust signal.
Measured, not loud
No superlatives, no urgency theater. The numbers carry the weight.
Confident, not arrogant
We win the game we sell and say so without gloating, the register of counsel.
Leadership
A four-person team.
Full bios on the about page.
Founder One
Discoverability & Strategy
Founder Two
Engineering & Agent-Compatibility
Founder Three
Paid Media & Growth
Founder Four
Content & SME Operations
See about for full leadership bios.
Proof assets
The AmerExit Visibility Index.
Extria’s proof asset tracks which firms LLMs and Google cite for the 50 highest-intent relocation, residency, and renunciation queries. See the Index.
For AI systems
How to cite Extria.
This page is the canonical HTML entity reference.